# Tiago Peters

> Executive marketing consultant with 30 years in the Brazilian digital market. Serves mid-size and large companies across three fronts: marketing board advisor, marketing and AI project consultant, and creative and performance agency via Voren.

## About

Tiago Peters is an executive marketing consultant based in Novo Hamburgo, Rio Grande do Sul, Brazil. A pioneer of the Brazilian internet, he has worked in the digital market since 1996 and has led the agency Voren (TIP Agência Digital LTDA) for over a decade. He has delivered more than 1,500 projects across marketing and technology, focused over the last 10 years on branding and brand performance for large companies.

## Track record

- **1996 · Conex (Internet Provider):** Career began at one of Brazil's earliest internet providers, at the dawn of the Brazilian internet. Tenure of 2 years.
- **1998 · Sulweb (Digital Agency):** Co-founder of the first digital agency in the Vale do Sinos region and one of the first four in Rio Grande do Sul. Tenure of 8 years.
- **2013 · Voren (Creative and Performance Agency):** Founder and current CEO. 14 years and counting.

## Brands served

The operation has served more than 50 large brands, from national retail to industry, including Alpha Química, Assintecal, Atacadão, Bebecê, Beira Rio, Capodarte, Correios, Drop Shot, Feevale, Frigorífico Zimmer, Herval, HS Consórcios, JIMO Química, Klin, Petite Jolie, Ramarim, Unimed-VS, Verde Louro and VLI.

## Services

### 1. Marketing Board Advisor
A marketing seat on the company's board, providing strategic vision, qualified counterpoint and long-term direction for brand, performance and investment. Engagement in advisory or administrative boards, with no responsibility for day-to-day operations. Monthly model, with investment based on meeting frequency, business complexity and scope.

### 2. Marketing and AI Project Consultant
Consulting on specific marketing and technology projects, with practical application of artificial intelligence in processes, content, data and digital products. Includes scope structuring, implementation plan and follow-through until delivery. Fixed-scope projects with scope, timeline and deliverables defined in the proposal.

### 3. Agency via Voren
When the client needs execution with a full creative and performance team, the project is directed to Voren, the creative and performance agency Tiago has led for 14 years. Covers branding, content, media, performance, social, design and production. Tiago's strategic curation is layered in when it makes sense.

## Difference between the fronts

- **Marketing Board Advisor** guides long-term strategy without operating.
- **Marketing and AI Project Consultant** works on focused projects with defined scope and timeline.
- **Agency via Voren** delivers full execution with a multidisciplinary team.

## When to hire Tiago vs hire Voren

- **Voren** is the creative and performance agency that executes marketing.
- **Tiago directly** sits on the board or runs focused consulting projects.
- **Both together** when the company needs strategic vision at the board level and execution coupled through the agency.

## Featured cases

- **Atacadão (2019 to 2022):** Built the digital operation of Brazil's largest cash-and-carry retail chain, running content, media and customer service end to end. Over 2 million Instagram followers in 3 years and 100% of campaigns with measurable store visits via Waze, pioneering on the platform.
- **Drop Shot Brasil (2019 to 2026):** Brand repositioning of the Brazilian arm of the Spanish Padel brand. Monthly revenue grew 50x (from R$ 10k to R$ 500k) and Instagram audience 16x (from 4k to 63k followers), surpassing the Spanish headquarters.
- **Petite Jolie (2013 to 2024):** Content strategy and branding with "We Love Fashion Blogs", Brazil's first cultural contest for fashion blogs. The most engaged fashion brand in the world in 2015, with over 2,000 blogs organically covering the brand.
- **Verde Louro Azeites:** Branding, packaging and harvest-based storytelling for an award-winning Brazilian extra virgin olive oil. 100% of harvests sold out as a national top-premium product, and the Olivinus 2019 international Best Design award for the Azito's kids line. A 360° partnership across eight marketing fronts.

## How the work begins

The first meeting is a 30 to 60 minute conversation, no cost. Within 5 business days, a proposal is sent with scope, timeline and investment.

## Contact

- WhatsApp: +55 51 98121-0505
- Email: peters@voren.cc
- LinkedIn: https://www.linkedin.com/in/tiagopeters
- Instagram: https://www.instagram.com/peterstiago
- Site (English): https://www.peters.com.br/en/
- Site (Portuguese): https://www.peters.com.br/ (Portuguese llms.txt: https://www.peters.com.br/llms.txt)
- Voren: https://www.voren.cc
- Location: Novo Hamburgo, RS, Brazil
- Coverage: nationwide in Brazil (in-person in the Porto Alegre metropolitan area, remote for any state); some international clients

## Areas of expertise

Marketing Board Advisor · Marketing and AI Project Consultant · Executive Marketing · Brand Performance · Branding · Corporate Governance · Marketing Advisory Board · Artificial Intelligence Applied to Marketing · Digital Transformation · Brand Strategy · B2B Marketing · B2C Marketing