Hi there. My name is Tiago Peters.
Positioning
A brand is not aesthetics. It is a strategic decision. And whoever decides well has decided many times before, under pressure, in rooms no one chooses to enter twice.
— Tiago Peters
Brands that trust
National and regional clients, from retail to the public sector, from industry to consumer goods.
About
I started in 1996 as a pioneer of the internet in Brazil, at the very dawn of the web in the country. In 1998 I founded the first digital agency in the Vale do Sinos region. Since 2013 I've led Voren, a creative and performance agency serving large brands across different segments.
Today I work in three ways: as a marketing advisor on company boards, as a marketing and AI project consultant, and as a creative and performance agency via Voren. The common thread is always the same: helping CEOs and executive teams make marketing decisions with method, performance reading and long-term vision.
Services
Work on the board, on specific projects or via agency, chosen according to the company's stage and need. Click each service for scope and investment.
Who it's for
Companies with a formal governance structure that need marketing vision at the highest decision level, without operational responsibility.
How it works
Who it's for
Companies with a specific project in mind: implementing AI in processes, rethinking marketing automation, structuring data, evaluating vendors or building a marketing function from scratch.
How it works
Who it's for
Companies that need an agency making it happen: branding, content, media, performance, social, design and production, with a full team and an agency process.
How it works
Cases
Client: Brazil's largest cash-and-carry chain, with no structured digital operation. Challenge: build a national audience and prove online drives in-store traffic. Outcome: content, media and customer service run end-to-end, pioneering Waze to connect every campaign to a route to the nearest store.
+2M
Instagram followers in 3 years
100%
Campaigns with measurable store visits via Waze
Client: Drop Shot Brasil, the local arm of a Spanish Padel brand, billing R$ 10k/month online. Challenge: take the top of a sport still in its infancy in the country. Outcome: repositioning, the first global Beach Tennis campaign and the Brazilian operation overtaking headquarters in audience.
50×
Monthly revenue, from R$ 10k to R$ 500k
16×
Instagram audience, from 4k to 63k followers
Client: Petite Jolie, a women's footwear brand living in Melissa's shadow. Challenge: own the world of fashion creators on the internet. Outcome: "We Love Fashion Blogs", Brazil's first cultural contest for fashion blogs, with Camila Coelho and Revista Glamour as partners.
#1
Most engaged fashion brand in the world (2015)
+2,000
Organic blogs writing about the brand
Client: a farm in Rio Grande do Sul with international ambition. Challenge: make a Brazilian extra-virgin olive oil that could look the European in the eye. Outcome: per-harvest storytelling, design and language that became a reference (and a copy) in the sector. Today, a 360° partnership across eight marketing fronts.
100%
Of harvests sold, national premium top
Olivinus '19
International "Mejor Diseño" award for the Azito's kids line
Career
From infrastructure to marketing. From agency to boardroom. A journey built in three chapters.
Career began at one of Brazil's earliest internet providers, at the dawn of the Brazilian internet. Technical foundation and a clear view of how technology transforms business.
Co-founded the first digital agency in the Vale do Sinos region and one of the first four in Rio Grande do Sul. The transition from pure technology to digital marketing strategy was consolidated here.
Founded Voren to serve large companies with branding and brand performance.
By the numbers
Next step
If you're thinking strategically about marketing, whether at operational leadership, in governance, or on a focused AI project, drop me a line for a coffee.
WhatsApp +55 51 98121-0505 Email peters@voren.cc LinkedIn /in/tiagopeters Instagram @peterstiagoFrequently asked
The most common questions from companies considering a strategic marketing engagement.
A marketing board advisor sits on corporate governance bodies, such as advisory or administrative boards, providing long-term strategic vision on brand, performance and investment. The role is a qualified counterpoint to the board and to the marketing leadership, without day-to-day operational responsibility.
The investment varies according to meeting frequency, business complexity and scope. The model is a monthly retainer and can be adjusted over the contract. The first diagnostic meeting is free and exists to align scope, expectations and investment.
Consulting on specific marketing and technology projects, with practical application of artificial intelligence in processes, content and data. I structure scope and implementation plan and follow through until delivery, always connected to strategy and business outcome.
AI can be applied in processes (automation of operational tasks), in content (generation and curation with human oversight), in data (predictive analysis, segmentation, performance reading) and in digital products (recommendation, search, customer service). The consulting structures this application connected to strategy, avoiding AI as a fad.
When the client needs execution with a full creative and performance team, I direct the project to Voren, the creative and performance agency I've led for 14 years. When the client needs strategic vision on the board or a focused consulting engagement, I work directly. The two can be combined, depending on what your company needs.
Everything starts with an initial 30 to 60 minute conversation, no cost. We use that talk to understand your business stage, current marketing challenges and which model fits best. Within 5 business days I send a proposal with scope, timeline and investment.
The base is Novo Hamburgo, in Rio Grande do Sul, Brazil. Engagements are remote and cover all of Brazil, with some clients abroad. In-person meetings take place in the Porto Alegre metropolitan area, and elsewhere by schedule.
